One of Australia’s largest independent finance aggregators keeps finance broker members ahead of the pack

Name: outsource Financial 

Website: outsource Financial 

Solutions: Salestrekker,  LoanQ and WebloanQ

About

outsource Financial is a multi-award-winning Australian finance aggregator. It is also one of the largest independent finance broking networks. It prides itself on its premium offerings and approaches to partnering  to deliver the support members need to grow their businesses. Training and education form the bedrock of skilling up 1,000 plus finance brokers they partner with which in turn helps them educate their clients – the end consumer. 

And for the team at outsource Financial, their differentiation is the innovative software they trust – and have built their business on. Salestrekker is the preferred Customer Relationship Management (CRM), and lead generation platform that outsource Financial believes is taking its business and its broker members to a higher level. For outsource Financial, Salestrekker is a ‘game changer’.

“We are enjoying the benefits of Salestrekker’s  resources, tools and innovation. I believe integrating specialist training with the Salestrekker platform also reflects our ongoing commitment to our broker network," said Tanya Sale, CEO of outsource Financial.

The challenge of management oversight

Post the findings of the Banking Royal Commission, outsource Financial proactively reviewed the finance broking software in use by its members. It realised allowing its members to choose their own broking platform was not providing the oversight for regulatory compliance requirements and standards it needed. It wanted a centralised portal to review and manage all data. 

It had already adopted Salestrekker in 2018, and the aggregator turned to its members to recommend which centralised platform they would prefer to use. For those brokers who were using Salestrekker – and raving about its capabilities – they provided a compelling case to assess Salestrekker as a ‘platform of choice’. 

Streamlining efficient innovation

Undertaking a review of its previous software solutions and comparing these to the benefits of Salestrekker was a no-brainer for the outsource Financial team and its member network. 

The outsource Financial team realised it could scale and grow more efficiently with Salestrekker’s ability to stop the duplication of information and ensure automatic data population to the right places. This new streamlined way of recording and managing data meant registration and compliance became easier for the consumer and provided a faster and better experience. Finance brokers could see the benefits of being more efficient and improving their productivity and accuracy. Importantly this would give them access to the technology they could not afford.

“We believe partnering with the Salestrekker team will help support the changing needs of the broking industry.  Salestrekker is always evolving,” says Tanya.

This close collaboration with the Salestrekker team has helped the outsource Financial brokers manage and respond to the rise of the fintechs and any potential eroding of their market share.

“We acknowledged this serious [fintech] concern from our members with Salestrekker. As we voiced our worries about what would happen when it appears easier for consumers to switch to a digital fintech experience, the Salestrekker innovation kicked into another gear,” she continued.

Tanya believes this will have the ability to give the outsource Financial brokers a technology uplift. Members have the option to link value-add solutions to their websites and further build relationships with customers, offering them the human touch when they need it. The lead generation and follow-up program set the outsource Financial finance brokers apart from a fintech. 

“Consumers get the best of both worlds when they deal with our brokers. Market-leading technology and a choice of the human touch.”

How Salestrekker helps accelerate growth

To prove the ‘game-changing’ capabilities of Salestrekker is easy for the outsource Financial team. As the world faced a global pandemic, the outsource Financial broker network easily supported its stellar growth with the right digital customer platforms and solutions. The aggregator has achieved a minimum of 45 per cent growth annually over the last five years, with stand-out growth taking place during the pandemic.

With a firm belief that outsource Financial finance brokers are differentiated with their use of Salestrekker, Tanya also agrees the platform is helping to improve their reputation in the market. 

"Having access to the right tools to assist the consumer will always positively impact your business. Always – without a doubt. The creative edge Salestrekker has, has helped maintained its position as the industry-leading solution. It’s also enabled our finance brokers to successfully operate in the mortgage broking and fintech space – essentially letting them have their cake and eat it too,” she outlined. 

Outsource Financial plans to expand its business and technology goals over the coming months. It will continue with the rollout of its training and education programs for finance brokers to help support their lending and business operation goals. Additional tools and resources will be added as the aggregator refines its business model to deliver great outcomes for brokers and consumers.

Results

• Streamline automation of data, customer support and superior efficiency levels
• High levels of support for regulatory compliance with Salestrekker functionality
• Remarkable growth since implementing the Salestrekker platform and tools