Purple Circle accelerates annual growth by 140 percent. Salestrekker and WebloanQ underpin finance broking technology innovation


Purple Circle accelerates annual growth by 140 percent. Salestrekker and WebloanQ underpin finance broking technology innovation
Name: Purple Circle Financial Services
Website: Purple Circle Financial Services (purplecfs.com.au)
Solutions: Salestrekker, WebloanQ
About
Purple Circle Financial Services (Purple Circle) is a multi-award-winning mortgage broker aggregator that prides itself on changing the status quo. Their mortgage brokers not only write loans but can also access company equity in a true commercial partnership. Launched in late 2016, Purple Circle has adopted the Salestrekker CRM platform for their member network. Today they support this technology commitment for members with additional education, support, and training, as well as regularly scheduled professional development days. In short – Purple Circle aims to help their member network scale their own businesses.
“We know that mortgage brokers who want a better and more robust system that will make them more operationally effective choose Purple Circle. And a big part of that is because of Salestrekker. It is a full CRM system with the very best tools all in one place – this is crucial for any mortgage broker,” says Frank Paratore, Director of Purple Circle.
Harnessing unique automated workflows
The Customer Relationship Management (CRM) software piece along with a personalised and highly customisable Client Journey has always been the primary challenge for the aggregator as they aimed to deliver maximum operational efficiencies and flexibility for their member network.
This is where Salestrekker proved to be a robust CRM platform for Purple Circle. Following implementation, Salestrekker has allowed each of the Purple Circle members the flexibility to design a different workflow for each customer if they want – and tailor that automation to best suit that loan. Purple Circle members enjoy the ‘customisable’ experience they can provide their customers via their CRM software and customer journey as our members have the choice to either keep it as simple as they need or adopt a more advanced level of technology innovation within their business.
“Salestrekker is a standout CRM platform for our industry. Our members know they have a system they can trust at their fingertips. Data flows how it's supposed to and is a very robust and intuitive system. Since we implemented Salestrekker, our members have been very satisfied with the platform, and we've certainly never lost a member because of our choice of CRM software," said Frank.
With Salestrekker, the bottom-line benefits for Purple Circle members include being able to streamline and automate the data population all the way to finalising a deal. It makes it easier to assign tasks and deals and better automate what you must complete daily.
Several new member brokers have recently joined Purple Circle because the Salestrekker CRM software proved to be a very compelling choice for them.
“This particular group of mortgage brokers made it very clear that software efficiencies and productivity were significant for their business and customers. We are talking about sizeable loan volumes being written and now by adopting Salestrekker CRM they have significantly streamlined their efficiency levels. It’s one of the reasons why we have experienced over 140% growth in the last financial year,” said Frank.
Supercharge lead conversion
With their successful adoption of Salestrekker to date, Purple Circle is rolling out the refreshed Salestrekker 2.0 CRM platform. The aggregator supports the existing Salestrekker implementation with fortnightly education sessions for brokers. This is helping Purple Circle fulfill their vision to deploy the best technology to differentiate business outcomes for their member network.
As part of their goal to supercharge lead conversion capabilities, they will roll out the WebloanQ comparison tool as part of this Salestrekker 2.0 upgrade. WebloanQ empowers customers to compare products and apply online for any home lending/asset loan using any device. It comes with financial calculators for multiple products and QR codes and can be used in marketing campaigns.
"WebloanQ can improve our member’s efficiency as it saves them going back and forth with clients, plus capture additional leads. Loading up information at a time that suits the member’s clients is important. We believe that using WebloanQ will improve lead conversion and further reduce the costs of those leads for our members,” continued Frank.
Competing with the Fintechs
Implementing a customer-friendly lead conversion tool and next-generation CRM platform boosts operational efficiencies and the bottom line for our members. It is something Frank believes allows brokers to "compete with Fintechs". Combining QR codes into websites and promotional materials means anyone applying for a loan or comparing rates can automatically populate Salestrekker with the data from WebloanQ.
“The combination of Salestrekker 2.0 and WebloanQ can take our members business to new heights. We believe it will make managing the entire lending component much easier. WebloanQ will provide a new level of confidence for both broker and customer alike that they can jump on and begin a lending financing query wherever they may be," he continued.
The incorporation of the latest technology from Salestrekker and WebloanQ Frank believes is all about customer relationships.
“If you don’t leverage technology to make it easy for your customer to secure home loan financing through you, and then asset financing of a new car or a boat, or even commercial finance or re-financing a leasing facility, you are literally leaving yourself open to another broker taking up that business. There are brokers out there looking for these opportunities daily – why give your business away? It’s all about the long-term relationship and not the transaction,” he concluded.
Results
- Create a robust and value-added CRM and finance tool platform for 100% lending/asset financing
- Automate workflows and capture data to create and manage more leads and revenue
- Protect your business with technology previously only on offer from Fintechs