I remember the meeting where we decided not to rush Salestrekker 2.0 out the door.

It was late in the year, pressure was building, and the easy option was to push harder and ship faster. Instead, we slowed the rollout, knowing that once brokers started using 2.0 for live deals, the platform would tell us what needed to change. That decision shaped everything that followed, and I don’t regret it.

Since then, we have delivered over 700 updates to Salestrekker 2.0. Not because we set out to chase a number, but because real usage exposed friction we could not ignore. Things that looked fine in theory behaved differently once thousands of brokers were inside the system every day. We fixed those things quickly, sometimes within days, not quarters.

We have now completed three major deployments this year, taking the total to six aggregator partners live on Salestrekker 2.0. The final deployment round is already in motion and will land in the next few weeks. Each deployment has helped us sharpen the platform, with over 130 of those updates delivered within two weeks this year alone.

The biggest shift came from places we did not predict. Twelve months ago, Translate AI, Compliance AI, and Policy AI were not on a roadmap for near-term delivery. They arrived because brokers told us exactly where time was being lost and where risk was creeping in. Language barriers are slowing files. Compliance notes are dragging late into the night. Policy checks are breaking the momentum. We built for those moments within the platform without adding complexity.

Today, Salestrekker 2.0 supports millions of mortgages for everyday Australians. When a platform reaches a certain size, it stops being “just software”. Millions of real loans, real clients, and real livelihoods depend on it working properly. Decisions are no longer abstract or internal. Every update affects brokers under time pressure, support teams managing compliance, and everyday Australians trying to secure finance.

So “that scale brings weight” is about responsibility. And “every release carries consequences beyond software” is a reminder that each change has real-world impact, not just technical outcomes.

Adoption has mattered just as much as delivery. Thousands of brokers have now been trained by Heather Gallagher, and that work continues because capability does not come from features alone.

This is how we are starting our 11th year and second decade. Six deployments live, more landing soon, and a platform that keeps being shaped by the people using it. We might look like we slowed down but we did that to speed up – more to come!